Digital marketing
Essential services
Main services
- Search engine optimization (SEO)
- Search engine advertising (Google Ads, Yandex.Direct)
- Targeted advertising in socials
Associated services
- Site usability audit and preparing recommendations based on it
- Competitive analysis of market niches around the Internet to determine the most effective development and promotion strategy
- Site SEO audit and making recommendations based on it
- Building semantic core
- Recommendations regarding site structure considering the demand pattern of search engines users
- Technical recommendations regarding the site development/redesign considering its further development and promotion
- Site performance monitoring and potential problems solving
- Copywriting
- Text provision for site pages, product cards, etc.
It is IMPORTANT to understand that
- It’s not enough just to catch the audience - site preparation is also of the same importance in order to ensure the maximum conversion of visitors to customers
- The internal infrastructure of the Company dealing with customer requests (Dial Central Office, call center, managers, etc.) should clearly ensure any inquiry handling
The main tasks to be solved:
- Commercially effective coverage of the target audience (economically reasonable cost of contact)
- Attracting potential customers to the site
- The maximum conversion of site visitors to leads (queries, requests, orders, etc.)
- Clear and understandable USP presentation on the site
- Web content that gives comprehensive response to the key questions of potential customers (cost, characteristics, payment, delivery, etc.)
- Convenient and intuitive site navigation and selection of interested products and services
- Ensuring effective communication between site visitors and customer managers (minimizing contact loss)